Moxy Pride campaign 2024

Last year, Moxy were a proud sponsor of both Berlin and Manchester Pride, continuing their long-standing history of championing the LGBTQIA+ community. As part of this, Moxy Hotels wanted to invite two handpicked creators to experience Pride with them, enjoying a VIP experience that put them and their audience in the centre of the action.

The campaign aimed to elevate brand awareness, drive differentiation within the lifestyle category and enhance brand perception and consideration for Moxy Hotels among LGBTQIA+ communities. spud selected 2 creators that were strongly part of the community and developed a campaign to build on Moxy’s wider “Room to Play Your Way” Pride campaign to position Moxy Hotels as safe, welcoming spaces whilst celebrating individuality, originality, and playfulness.