HOKA influencer programme

HOKA run a prestigious influencer programme with a small number of select tastemakers from EMEA. These tastemakers are not only well-known in fashion, but are also highly integrated into the running lifestyle, taking part in runs, trail competitions and ultramarathons. They are given a deep insight into the HOKA brand and are supported throughout the year in their various activities.

With their various activities, HOKA asked spud to come on board and help run the programme, organising stats collection, reporting, seeding, as well as a host of other needs. spud created a comprehensive stats tracker to follow the creator’s content throughout the year and work as an asset for HOKA to give an oversight on the value of the programme for all stakeholders at any time.

As the programme continues, spud are looking to reduce as much workload for the brand team as possible, whilst sharing their expertise to ensure the programme is as much of a success for the creators as it is for the brand.