Sonos S.A.N.T.A Index

As one of our consultancy clients, we work with Sonos on their UK influencer campaigns. For 2022, Sonos created the S.A.N.T.A. Index, a website that tracked each countries’ level of festive cheer to end the age old debate of when it is the ‘’right’’ time to start celebrating the festive season!

At spud, we handpicked 6 unique creators and Sonos Advocates to help spread festive cheer and generate a debate around celebrating Christmas. With a combined following of 1.5 million, spud chose a variety of lifestyle, interiors and family creators to spark the debate within the UK.

To supplement the festive period, spud organised a creator event for Sonos Advocates, hosted at the end of November at the Flowerhouse Pub in Marylebone. The aim of the event was to say thank you to our existing advocates, build relations with new talent as well as generate brand heat through organic content surrounding the event. The day started with a dry wreath making workshop as an ice-breaker for the talent to get to know each other, followed by a champagne reception and Christmas dinner. With 13 guests the event secured over £17,000 in organic coverage and generated 30 pieces of content posted on socials by the attendees, leading to the event being a huge success.