Sky Glass TV

After partnering with Sky on multiple campaigns in 2021, we were delighted when Sky came to us and wanted to work with two of our talent, Charlie Craggs and Erim Kaur, to be part of a historic moment for the brand with their Sky Glass campaign. Not only a TV, the Sky Glass also comes with a Sky box inside it and is the first certified carbon neutral TV.

Split into two, the pre-launch brief was focused on brand awareness by spreading the word and generating excitement throughout their audiences around the Sky Glass. For the launch content, Sky wanted to focus on reviews and in-situ placement of the TV, whilst highlighting the features and benefits of the product, as well as driving people to the website as another key for Sky on this campaign.