HOKA Bondi 9 Campaign

On 15th January, HOKA unveiled the latest iteration of one of its most popular franchises- the Bondi 9- introducing it alongside their new Bondi 9-Week Challenge. Positioned as the ideal training shoe for the challenge, the Bondi 9 was launched with the goal of helping runners get race-ready. As part of the campaign, HOKA tied the challenge to two key running events in their Q1 calendar: the London Winter Run and the Semi de Paris.

Spud was commissioned to identify creators who align with the HOKA brand and design a three-month Instagram campaign aimed at generating awareness around both the Bondi 9 launch and the accompanying 9-Week Challenge.