Annam Ahmad is a fashion, beauty, lifestyle and travel creator and entrepreneur based in London. A place of inspiration for many, Annam shares a look into her life, heritage and culture. All about modest dressing and cruelty-free beauty, Annam has become a point of reference for those looking for elevated, sophisticated style. Having been in the industry for over 10 years, she has recently moved into the fashion business, starting her slow fashion clothing brand, MANNAM.